Tag Archive | "Audi"

Audi Mind Race: Brain Powered Slot Cars

Sunday, December 8, 2013

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Check out Audi’s latest sponsorship activation with their Barcelona Football Club. Called ‘Audi Mind Race’ it sees a huge projection mapped, physical slot car track powered by headsets tracking the brainwaves from Barcelona Football Club players minds! The Audi Mind Race is a tech inspired challenge, which features miniature Audi R18 e-tron quattro cars which [...]

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Audi: The Start-Stop Battery App

Wednesday, May 22, 2013

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Audi is famous for its start-stop engine technology that saves fuel… So how about an app that does it for your phone? Genius right? Well, here it is, obviously only available on Android due to the iOS restrictions! A scam? No… You can download it here. Created by the guys at DDB in Spain.

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Audi Quattro: Interactive Installation

Tuesday, March 19, 2013

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Here’s a great experiential piece from Audi to promote their A4. To showcase the road handling capabilities of the car they built this socially enabled, interactive installation to let people experience a mini version of the car. Passersby in Toronto had the chance to race one of 3 miniature Audis around a custom built 20ft [...]

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Audi: An Urban Mobility Future Installation

Sunday, September 2, 2012

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In a 190m2 three-dimensional LED surface stands the Audi Urban Future Concept with the upcoming A2. The dynamic surface demonstrates how the future of connected cars will automatically interact with the typical city infrastructure of tomorrow. The installation features a real-time graphics engine and the tracking software, which receives live input from 11 Xbox Kinect [...]

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Audi Spheres Digital Installation in Copenhagen

Monday, August 20, 2012

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An experiment into the future of the Audi brand experience created the ‘Audi Spheres’ project, an experiential installation in Copenhagen that allowed people to experience the Audi brand through technology via augmented reality video pads, giant video walls and interactive spherical displays among others, whilst each physical sphere represented one of Audi’s future brand priorities; [...]

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Audi City: Digital Car Showroom of The Future

Monday, July 23, 2012

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The new Audi City ‘Digital Showroom’ has been around for a few days now, but weirdly hasn’t had the traction I expected it to get with just over 10,000 views on YouTube so far. But when you do look at this, it’s brilliant, a new form of retail experience for a car brand, one that [...]

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Audi iAd: Slide to Unlock

Friday, November 11, 2011

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Here’s a clever little iAd from Audi. They’ve used a nice play on Apple’s “slide to unlock” feature to get users to engage. This campaign is for the new Audi magazine app which recently launched in Brazil and appeared within publications on the iPad. Once users saw it they instantly recognized the swipe gesture used [...]

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Audi A6: Interactive YouTube Driving Experience

Monday, October 10, 2011

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Audi is claiming to have launched the world’s first interactive YouTube driving experience for the new Audi A6. The interactive YouTube experience uses the indexing feature so you can control the video with your keypad numbers, allowing you to jump from section to section to provide the illusion that you are actually controlling the car. [...]

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Audi Japan: World’s Biggest QR Code Ad

Monday, January 3, 2011

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While I’m not sure if this is officially the worlds biggest QR code, I’m pretty sure this ad went down a treat in Japan, who are the world’s heaviest users of QR codes, and I experienced that first hand last year when I want snowboarding in Nagano, just about every product you buy has a [...]

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