Tag Archive | "ASICS"

ASICS: The Ultimate Treadmill Challenge

Wednesday, November 6, 2013

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Marathons are long, slow, boring races right? Well, maybe that’s what you think, until you realise just how fast they run every kilometre, for 42kms straight! Check out this ambient installation that challenges runners in the lead up to the NYC Marathon, to try and keep up with one of the worlds best Marathon Runners, [...]

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ASICS: Race This Ad Installation

Wednesday, November 9, 2011

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Here’s a great experiential execution from ASICS to coincide with their sponsorship of the ING New York City Marathon. ASICS installed a 60-foot video wall at the Columbus Circle subway station and challenged passersby to race against Ryan Hall, U.S marathon runner. Luckily no injuries were caused as people raced against the video of Ryan, [...]

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ASICS New York Marathon Messages Via RFID

Tuesday, November 23, 2010

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We do a lot of great work here in Australia with ASICS, so it was nice to see the new, innovative, experiential campaign from ASICS America as part of the New York Marathon. The campaign centered around creating personalised supporter messages for loved ones in the race, which would be triggered with RFID tags, displaying the [...]

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ASICS: The Stop Motion Origami Brand Story

Monday, March 8, 2010

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This is an awe inspiring stop motion piece created with origami (and a little CGI) to help tell the ASICS brand story to the world in memory of company founder Kihachiro Onitsuka. Not only is the story magical, but the stop motion origami is just amazing and everyone agrees. Created by Nordpol + Hamburg, it won [...]

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