Tag Archive | "Ariel Fashion Shoot"

Ariel Fashion Shoot: Facebook Game Installation

Sunday, September 4, 2011

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Here is a great piece of digital/social/real world convergence for laundry brand Ariel. It’s a seriously low engagement category, so in an attempt to give people a reason to engage away from the washing machine, Saatchi & Saatchi Stockholm teamed up with B-Reel and Atomgruppen, to create a socially controlled stain squirting robot installation. Setup [...]

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