Tag Archive | "Argentina"

Rugbeer: Tackle The Vending Machine

Tuesday, May 29, 2012

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Here’s a great installation from Argentinean beer brand ‘Cerveza Salta’. Argentina is a country renowned for having the most football fans in the world, but in the Northern Salta province, the New Zealand equivalent of Argentina, people love rugby. Salta Beer wanted to create a campaign that targeted this rugby loving region and what better [...]

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Coca-Cola: The Cheering Truck

Tuesday, May 1, 2012

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Here’s another great real-world campaign from Coca-Cola, ‘The Cheering Truck’. The brand’s well known red truck has been fitted with a recording booth and has been travelling all over Argentina collecting the cheers of football fans to support the Argentinean team. The truck drove through 19 provinces in Argentina, stopping in selected areas inviting fans [...]

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BBDO Argentina: Immortal Revenge Campaign

Friday, April 2, 2010

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The BBDO guys in Argentina come up with some amazing ideas, and this is another interesting case study for Paso de los Toros Tonic Water. It’s an integrated campaign that starts online, becomes offline, enters the real world and back again to build a campaign around Immortal Revenge against your ex-lover to coincide with Valentines Day in Argentina. [...]

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Live From Inside The Nike Human Race 10k!

Saturday, November 7, 2009

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The Nike Human Race is a massive event and it’s covered by all sorts of media across the world. But this year, BBDO Argentina decided to do something a little different, they’ve covered it live from inside the actual race with a mashup of voice + twitter and google maps combined with real time broadcasting of

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