Tag Archive | "ARG"

Virgin Mobile: Game of Phones ARG Campaign

Monday, November 18, 2013

38 Comments

Get set to grab your phone, steal a prize and run! Virgin Mobile Australia have just launched ‘Game of Phones’ a spoof on the cult TV Show, Game of Thrones, that utilises the core concept made famous with the MINI Getaway campaign back in 2010 with this new Alternate Reality Game that’s played out in [...]

Continue reading...

Google Ingress: A Global Alternate Reality Game

Sunday, November 18, 2012

6 Comments

I’m sure there are a few of you who’ve been waiting for this a long time, but here it is, Google’s brand new, global, Alternate Reality Game called ‘Ingress’ which places you and your smartphone in the middle of a global mind control battle that you’ll fight out in real life, where ever you live… [...]

Continue reading...

Qualcomm: AR Experiential Mobile Campaign

Tuesday, March 22, 2011

11 Comments

This is an interesting experiential campaign at the recent Mobile World Congress in Barcelona, Spain, for Qualcomm (the major sponsor) to promote their industry leading chipset. One night, they invited 4,000 VIP’s from the 60,000 attendees to an exclusive party, where they prompted attendees to download the dragon catcher app and compete in a live [...]

Continue reading...

Dexter ARG Campaign Kicks Off Season 5

Monday, August 9, 2010

4 Comments

Alternate Reality Gaming (ARG) seems to be growing bigger every year and for the most part, it’s probably driven by events like Comic-Con where in 2010, the fith season of dexter was previewed with an ARG campaign by Showtime to drive hype in the lead up to the season launch. Websites, blogs, forums, videos, twitter [...]

Continue reading...

What’s In The Box?

Friday, March 20, 2009

2 Comments

Last night when I was surfing on the net, I saw a strange message on Youtube: ”Hurry up, this is an early temp version, will be deleted soon.” I watched this 9 minute long P.O.V short film with a bunch of assests from Halflife 2, looks cool and well produced as a viral. It’s obviously [...]

Continue reading...