Tag Archive | "ARG Campaign"

Coke ARG: The Secret Is Out There

Thursday, June 3, 2010


Coca Cola has launched what looks to be a new ARG based around the secret coke recipe and a guy named Doctor Pemberton (one commenter on YouTube said, it sounds like the guy who invented Dr Pepper, or if he is real, is this the guy that laced the early versions with Cocaine?!). They’ve seeded a [...]

Continue reading...

Halo 3 ODST: Toronto Launch ARG Experience

Sunday, December 6, 2009


MacLaren McCann (Canada) recently created a pretty cool ARG campaign for the launch of Halo 3 ODST by developing a seamless online / offline experience for fans that included a guerrilla style scavenger hunt with viral videos, hidden clues, encrypted messages, GPS coordinates, custom Google maps, real world locations, interactions and sms communication. If you could crack the clues, [...]

Continue reading...