Tag Archive | "AR"

HUDWAY AR App: Drive Safely

Thursday, November 7, 2013

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Introducing the latest in-car technology for drivers looking to navigate the road with two hands on the wheel. This Augmented reality app the ‘HUDWAY‘ uses smartphones to outline the road ahead with turn-by-turn directions, and displays it on the windshield using head-up technology – details like speed, distance, and driving instructions are displayed in different [...]

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McDonald’s: TrackMyMacca’s App

Thursday, January 17, 2013

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Here’s an interesting app that’s just been launched in Australia today. TrackMyMacca’s is a world first for McDonald’s as it takes Australians ‘behind the scenes’ of their meal, showing them where their food has come from. This app uses technology that accesses McDonald’s supply-chain and augmented reality to deliver interactive information about McDonald’s food. It’s [...]

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Nokia Lumia: Augmented Reality Angry Birds

Wednesday, March 21, 2012

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Here is the latest piece of the Nokia Lumia campaign that is travelling the world right now, an Augmented Reality Angry Birds Installation in Sydney, Australia, powered by the Xbox Kinect to create an interactive Augmented Reality experience where you can kick all the Angry Birds you’d like, along with a virtual dance off with [...]

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Augmented Reality Pop-Up Books

Thursday, February 2, 2012

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Here’s an interesting augmented reality piece. It’s called “Between Page And Screen” an augmented reality book of poems, which works like a digital pop-up book that users activate through a webcam, enabling you to hold the words right in your hands. While this is decently basic in principle, it’s still a little unfriendly to actually [...]

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Mercedes-Benz: Augmented Reality Accessories

Monday, January 2, 2012

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Ever wondered how those Mercedes-Benz accessories really look at every angle when added to the car? Well, now you don’t have to. Mercedes-Benz has launched a series of new Augmented Reality Apps across iOS/Android for a few of its accessory lines, with more to come later this year… To kick it off, Mercedes-Benz lets you [...]

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American Express: Augmented Reality Gift Tags

Tuesday, December 20, 2011

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It seems Augmented Reality projects are running hot this Christmas, and here is another example, this time for American Express, who’ve launched “Talking Tags”, a DM campaign where every American Express card holder was sent a “Talking Tag” that drove them to an Augmented Reality experience online. (created by the guys at Ogilvy Sydney) There [...]

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Lacta Chocolate: Augmented Reality Messages

Tuesday, December 20, 2011

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Lacta Chocolate have produced some innovative campaigns over the last 12 months, and next up is this interesting Augmented Reality piece that allows you to send love messages that are activated via image recognition over any Lacta Chocolate wrapper. (created by OgilvyOne Athens) Once you’ve got the app you can send and receive Lacta love [...]

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Guinness “Decorate Your Pint” AR Experience

Sunday, December 18, 2011

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Guinness has teamed up with Blippar to create a Christmas themed Augmented Reality experience called “Decorate Your Pint”. Utilising Blippar’s image recognition technology the app detects a pint of Guinness and instantly overlays Augmented Reality controls so you can decorate your pint on the fly, before saving the image and sharing with friends on Facebook [...]

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Volkswagen: New Beetle Augmented Reality Ads

Sunday, October 23, 2011

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Have you seen the new Volkswagen Beetle? At first glance it’s actually pretty cool and decently aggressive. A major shift for Volkswagen’s Beetle. So how did they launch the biggest ever re-vamp of a classic old car? Well, through a series of standard billboards, bus shelters and just about every other traditional print-based media property [...]

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LEGO Meets Augmented Reality Gaming App

Tuesday, October 4, 2011

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Could this be the future for LEGO as this classic brand innovates into the electronic gaming world? This video introduces LEGO’s “Life of George” the world’s first interactive game combining real LEGO bricks with apps for your iPhone. The clever thing about this game is it’s simplicty, LEGO have kept the game accessible to a [...]

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