Tag Archive | "Apple"

VIV Mag: First iPad Interactive Magazine

Friday, March 19, 2010

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So we all know that some of the biggest mags are thinking about how they’ll serve content to the iPad. But VIV Mag is probably the first to show exactly (and I mean not just a mockup!) what’s in store as this video showcases a behind the scenes look at creating their very first interactive magazine for [...]

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iTunes Store Reaches 10 Billion Downloads

Thursday, February 25, 2010

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Apple’s iTunes Store has reached a huge milestone: 10 billion music downloads since opening on April 28, 2003. Back then there was about 200,000 songs to choose from. Today music isn’t all they sell; with the evolution of the iPod and the creation of new products such as the AppleTV, iPhone, iPod touch and soon [...]

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NY Times Takeover: Apple Switcher Cams

Monday, November 9, 2009

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Apple’s Mac vs Pc campaign is getting a free re-invented with the release of windows 7 providing the creative teams a mass of new ammunition to play off. This is the latest in a string of rich media takeovers by Apple on the NY Times website, they are always full video and perfectly executed for the space [...]

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New Mac Ad: Windows 7 Broken Promises

Sunday, October 25, 2009

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Ahhh, I was wondering how long it would take for Mac to launch a windows 7 ad, 0 days ofcourse! It’s another in their series of Mac vs PC ads which no matter how many I see, ever fail to feel like the campaign should take a new direction. However, I’m sure Mac have bigger [...]

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Apple: Live App Store Hyperwall

Monday, June 15, 2009

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Apple love to impress and at their recent WWDC developer conference they treated guests to a stunning live app store hyperwall made from 20,000 of the most popular iPhone Apps and integrated into a wall of 30″ cinema displays that are linked directly to the app store, where over 3000 apps are downloaded per minute! [...]

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Apple: Second Opinion Web Banner (NY Times)

Tuesday, May 19, 2009

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Apple have launched another fantastic banner campaign on New York Times, this time its the “Apple: Second Opinion” web banner featured as a rich media page takeover on the home page of the New York times. A classic synced leaderboard / medium rectangle but this time with a nice throw to a few speaking heads across [...]

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Apples One Billion iPhone App Downloads Banner!

Sunday, April 26, 2009

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So there it goes, a landmark occasion with Apple iPhone App Downloads passing the One Billion mark. And to celebrate, Apple took out a 100% SOV rich media banner on the New York Times website which you can view here. But to reflect upon this for just one moment, the creation of the App store has [...]

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