Now this is cool. American Express have launched an interesting play with Twitter which lets US card members turn customised Twitter hashtags into savings. When customers sync their American Express Card with Twitter, they can enjoy exclusive offers loaded directly onto their card. American Express are showcasing “Sync. Tweet. Save.” at SXSW 2012 where all [...]
Continue reading...Tuesday, December 20, 2011
It seems Augmented Reality projects are running hot this Christmas, and here is another example, this time for American Express, who’ve launched “Talking Tags”, a DM campaign where every American Express card holder was sent a “Talking Tag” that drove them to an Augmented Reality experience online. (created by the guys at Ogilvy Sydney) There [...]
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Sunday, March 11, 2012
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