Tag Archive | "Alternate Reality Games"

Chromaroma: Gamifying London Transport

Tuesday, April 19, 2011


To kick it off… Think of Chromaroma as an automated version Foursquare for public transport in London! Weird right? Well, maybe not… Public transport is one of those things you use every day with out thinking and its often the most boring part of your day, so what if you could be part of an [...]

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MINI Getaway ARG In Stockholm

Tuesday, November 2, 2010


Every now and then you come across a campaign idea that’s seriously cool, and those ideas can’t always be Old Spice… But this new alternate reality game / iPhone app combo from MINI in Sweden is very very cool indeed. The game challenges you to hunt, catch and escape with a virtual MINI in Stockholm using an [...]

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