Another cool YouTube play from Volkswagen, with this ‘Hidden Frame’ being used to promote their new side assist feature. The Ad utilises a standard YouTube feature, which is the ‘frame view’ when you mouse over the timeline… This isn’t extremely innovative, but it’s a pretty smart and fun way to get the message across. What [...]
Continue reading...Saturday, May 26, 2012
Sometimes things don’t need to be interactive to be immersive, and here’s a beautiful example from Getty Images, a short (very short) film depicting a life through the thousands of images in their stock photography library, utilising 862 of them to create this story. 15 images per second, just fast enough to transform the series [...]
Continue reading...Wednesday, January 11, 2012
Here is a neat iAd from Volkswagen which ran in the Auto Esporte tablet magazine recently. Created for the Tiguan, the iAd showcases the Park Assist II feature that is now available, even off road. The iAd challenges readers to place their finders on the target spots which triggers the Volkswagen Tiguan to “self park” [...]
Continue reading...Wednesday, March 2, 2011
Volkswagen Brazil recently sponsored the biggest music festival in Sao Paulo, the (sold out) Planeta Terra Festival, where they decided to promote their coolest young car, the Fox, through a seriously good mashup of Twitter, Google maps and real world prize locations. Volkswagen hid secret tickets across the entire city, and then displayed them on [...]
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Thursday, May 9, 2013
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