Tag Archive | "Alcohol"

Strongbow: The World’s First Digital Bottle Cap

Friday, October 5, 2012


Strongbow claims to have created the world’s very first digital bottle top with their new ‘StartCap‘ installations, where opening bottles of Strongbow triggers unexpected things on-premise in bars and at events. It’s powered by RFID, with the bottle caps triggering/connecting the RFID signal as they are opened, which is in turn picked up by RFID [...]

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VB: The Regulars Campaign

Wednesday, July 8, 2009

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VB today launched their new campaign & tag-line with “The Regulars” campaign kicking off with a host of full page spreads across all the major papers and this website that to me, resembles a little the Sprint site to a lesser degree. VB is was one of Australia’s leading beer brands, but seemingly shrinking rapidly [...]

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Do You Speak Galliano Campaign Website

Wednesday, January 14, 2009


Galliano is of course, a famous Italian beverage, and in this new campaign created by Tequila in Australia they are trying to change the perception from a brand you only drink when you’ve had a little too much to drink, to something a more classy, with tutorials on around its grass roots - Italian gestures and actions [...]

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