Tag Archive | "Alcohol"

Strongbow: The World’s First Digital Bottle Cap

Friday, October 5, 2012

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Strongbow claims to have created the world’s very first digital bottle top with their new ‘StartCap‘ installations, where opening bottles of Strongbow triggers unexpected things on-premise in bars and at events. It’s powered by RFID, with the bottle caps triggering/connecting the RFID signal as they are opened, which is in turn picked up by RFID [...]

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VB: The Regulars Campaign

Wednesday, July 8, 2009

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VB today launched their new campaign & tag-line with “The Regulars” campaign kicking off with a host of full page spreads across all the major papers and this website that to me, resembles a little the Sprint site to a lesser degree. VB is was one of Australia’s leading beer brands, but seemingly shrinking rapidly [...]

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Do You Speak Galliano Campaign Website

Wednesday, January 14, 2009

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Galliano is of course, a famous Italian beverage, and in this new campaign created by Tequila in Australia they are trying to change the perception from a brand you only drink when you’ve had a little too much to drink, to something a more classy, with tutorials on around its grass roots - Italian gestures and actions [...]

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