Tag Archive | "AKQA"

The Editorialist By Condé Nast: Future Lions

Thursday, June 27, 2013

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With Magazines fighting a war to stay relevant in an economy trained to gather all their content for free online, the Future Lions 2013 competition in Cannes has unearthed this winner, one of five, with an idea for Condé Nast’s magazine portfolio, that allows you to pay-per-article, buy them in bulk, and create your own [...]

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Nike+ Xbox Kinect Training Game

Friday, November 2, 2012

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Here is it. The highly anticipated new Nike+ game for Xbox that is powered by the Kinect, allowing you to train at home as part of the game, earn fuel points and track your performance as part of the Nike+ platform with the Kinect measuring your every move. The game provides an initial test to [...]

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Cannes Future Lions: Winning Case Studies 2012

Saturday, June 23, 2012

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Since 2006, AKQA have presented the Future Lions at the Cannes Lions International Festival of Creativity. A student/junior competition designed to challenge thinking in ways they couldn’t be produced 5 years ago. Global fame and guaranteed jobs await the winners, with the 2012 Future Lions having over 1000 entries and producing 5 outstanding winners. Future [...]

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Heineken Star Player: Live Football Gaming App

Sunday, May 1, 2011

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Heineken have just launched a multi-platform gaming app called the “Heineken Star Player”, available on mobile (iPhone only for the moment) and Facebook, with the game placing you at the centre of every UEFA Champions League match, where you can take on friends and indeed the world, as you make big calls for points and [...]

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Your Heineken: Customise A 6-Pack

Sunday, May 30, 2010

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I remember watching a great presentation from my previous CEO a few years back on how personalisation and customisation was to be the xfactor of future product marketing, that was on the back of some of the first NikeID stores, and while botique beer brands have been doing this for a few years, AKQA and [...]

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Lipton Milk Tea: Chinese Viral Case Study

Monday, April 26, 2010

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This is a little old now, but a great view of what can happen when something goes viral in China! Earlier this year AKQA and Lipton Milk Tea created a viral campaign that was launched on China’s biggest IM and social networking site QQ to celebrate Chinese New Year 2010. The campaign featured a website [...]

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GAP: Born to Fit Campaign

Monday, August 17, 2009

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The Gap launched a great campaign called “Born To Fit”, promoting their Premium Jeans collection 1969 in celebration of 40 years of brand. Campaign website is fully integrated with Facebook and shows the new collection on a virtual journey with the law of evidence showing why big celebrities came to this world as Sonya Walger, [...]

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