Tag Archive | "Advertising"

Nokia: Worlds Biggest Signpost

Thursday, February 25, 2010

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This is a nice installation from Nokia. A digital panel in the shape of arrow was lifted 50 metres above London by a crane. People on the street could send text messages directly to the live sign with their favorite places to visit, and the arrow would move to point to that location, and also [...]

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Worst Job In The World – DreamJob.com Viral

Monday, June 1, 2009

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Touching testimonial of a worker whose occupation is not regulated, has no union, doesn’t get weekends and works up to 14 hours per day!! And I thought my work was fun. This is a campaign for Dream Job a job portal website in Brazil.

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Razorfish: Digital Outlook Report 2009

Wednesday, March 11, 2009

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It’s here again, Razorfish has released Digital Outlook Report 09; their 5th annual report reveals the key digital trends, strategies and what to look out for throughout 2009. It’s an inspiring read, below are just a few key items from the report: ? Razorfish CEO Clark Kokich on ?From Breaking Campaigns to Building Client Businesses??? ? Shiv Singh on ?Trends In Social Influence Marketing??? ? Paul Gelb on [...]

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Comcast’s Dream Big Campaign

Thursday, March 5, 2009

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Comcast?s Dream Big Campaign, the new advertising campaign called ??Dream Big (Sing-a-Long)?? has great art direction and a brilliant idea at its core, with all illustrations prepared by ??This way up?? and the directors Smith & Foulkes have done an amazing job. It?s an integrated marketing campaign which includes a number of TV spots and an amazing website. The goal of [...]

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The Symbiotic Nature of Web 2.0

Friday, February 27, 2009

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Razorfish on the blurring between the worlds of social networks and Enterprise 2.0. Easy to read and very informative presentation. Would love to hear your thoughts on it?!

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The Future of Advertising Presentation

Wednesday, February 25, 2009

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It?s a very useful presentation, a further insight into making creativity related today?s media landscape & opportunities around interactivity. But I believe that the future of advertising shouldn?t be about campaigns that are dependent on the strength of TV oriented creative. The strongest campaigns will be those that select the most appropriate medium in order to [...]

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The Economist On Advertising Presentation

Monday, January 12, 2009

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Presentation of The Economist explaining why in times of crisis, brands must invest in marketing rather than save money and cut back on advertising spend. It’s a great read and something you will want to share around, make sure you download the presentation. Check out the presentation here

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