Tag Archive | "Advertising"

Madden NFL 2016: The Epic Launch Movie

Tuesday, August 25, 2015

12 Comments

I’m not sure what I just watched. But I loved it. The new 2016 Madden NFL game by EA Sports is open for pre-orders on the back of this launch film, which I must say, is pretty cool. The film pulls together a team of world-renowned artists for an epic movie parody trailer, “Madden: The [...]

Continue reading...

The Face of Litter: DNA Powered Deterrents

Friday, April 24, 2015

20 Comments

Here’s a really interesting piece of work from Hong Kong, it’s called The Face Of Litter, and is almost a social experiment, taking rubbish samples from across the city, and extracting human DNA from them, before running that DNA data through systems to re-construct human faces, the actual ‘Faces of Litter’… A campaign that aims [...]

Continue reading...

Carlsberg: A Billboard That Pours Beers!

Sunday, April 19, 2015

10 Comments

This is probably the best billboard ever created, made by Carlsberg, it’s big, green, and if you have a cup, you can pour yourself a beer straight from the billboard. In fact, you can probably pour as many as you like, but I suspect the line will get pretty long once word gets out… Very [...]

Continue reading...

The Idea Catchers: A Video About Creative Life

Saturday, November 1, 2014

39 Comments

For anyone who works in the creative industry, this is a nice reminder of why you probably love it. The people who chase the future, who take experiences and turn them into ideas, who procrastinate, who push the world forward and are most powerful force in business. Enjoy the video over the weekend!

Continue reading...

Cellcom: The Speed Reading Banner

Sunday, September 28, 2014

33 Comments

Who actually reads things right to the end any more? For the launch of Cellcom’s new 4.5G network in Israel, Cellcom wanted todays youth to experience a new way to consume content online. The idea was simple, the 4.5G network is 3 times faster than 3G, so they let the users experience what it’s like [...]

Continue reading...

Sony Xperia: Underwater Mobile Apps ‘Goldie’

Monday, August 25, 2014

40 Comments

So maybe you’ve got a waterproof phone, but do you have underwater apps? Sony Experia thinks you need some, or at least their marketing department does, with the aim to raise awareness of the technology and it’s new ‘underwater detection’ sensors that allow the phone to know it’s underwater, not just being waterproof. Meet Goldie. [...]

Continue reading...

Introducing Drone-vertising

Wednesday, August 13, 2014

95 Comments

Well, it didn’t take long… Advertising, Cat-vertising and now Drone-vertising. I guess it was always coming to a hype video somewhere on the internet, but weirdly it doesn’t seem to be a spoof, and that it actually took place as Russia’s first “drone-vertising” campaign for ‘Wokker’, using drones to show off the fast food company’s [...]

Continue reading...

Coca-Cola: The Mini Kiosk

Friday, June 13, 2014

28 Comments

Here’s a fun little stunt to launch Coca-Cola’s new 150ml cans, a Mini Kiosk, for a mini can. There’s not much else to it really, but it’s a little bit of fun and a smart experiential piece to launch the new product. I think this shows you don’t always need an interactive vending machine!

Continue reading...

Subaru EyeSight: Minicar Music Player Demo

Sunday, January 6, 2013

1 Comment

Part ad. Part installation. Part awesome. This very cool feature demo from Subaru for their ‘EyeSight’ technology (which is basically a collision avoidance system powered by tiny depth sensitive cameras) where they’ve fitted a whole host of mini electric cars with the technology, along with weird but wonderful trigger sounds, and watched the scenario play [...]

Continue reading...

CinePrint: Lexus ES Interactive Video Print Ad

Friday, October 12, 2012

6 Comments

After doing a double take on this interactive print ad, I’m asking myself is this the world’s coolest and perhaps most innovative print ad or is the actually the complete opposite? My gut reaction is ‘super cool’ but then logic sets in and I’m wondering a few things… The first being, who’s reading a physical [...]

Continue reading...