Tag Archive | "Advergames"

I Am Playr: Social Gaming Gets Entertaining

Thursday, November 18, 2010

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Here is a hot off the press trailer for what could just be a look at where the future of social gaming is headed, called I Am Playr, it’s a football based game created by We R Interactive. I Am Playr will combine a unique mix of online gaming, social integration, interactive videos and story telling through [...]

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Balloonacy: Orange’s Great Internet Balloon Race

Monday, November 8, 2010

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You may have been wondering what that little floating balloon was on the right hand side of the Digital Buzz home page, well, it’s part of the Balloonacy campaign that kicks off today, Orange’s global online balloon race where contestants jump from site to site finding balloons that unlock mini games that help you race balloons [...]

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Sapporo Beer: Website Treasure Hunt

Monday, August 16, 2010

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Dentsu Canada recently teamed up with Lollipop to create a digital campaign for Sapporo Beer in Canada, a place where Sapporo was a largely unknown brand. So they built a story around the brands history and brewing process that unfolded online, a place where users would be asked to collect special scrolls across a large [...]

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Barclays Bank Advergame: 56 Sage Street

Sunday, August 15, 2010

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Your first reaction when watching this game trailer will be something like… how does a Grand Theft Auto style game educate people about banking. Well, when your intended market are teenagers not interested in what banks have to say, it all starts to seem a little simpler, particularly when you combine the best selling Sim City style [...]

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Swedish Armed Forces Online Game

Thursday, February 18, 2010

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In the latest recruitment drive the Swedish Armed Forces enlisted DDB Stockholm to create an engaging online game, placing potential would-be soldiers in a multiplayer team challenge. Once loaded players have the option to create a team or connect to a group of players already online. Teams consist of four players and if you opt [...]

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Coca Cola: Summer Blast Game

Saturday, December 19, 2009

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Coca Cola Australia has launched the new “Coke Summer Blast Game” that ties in with the wider summer campaign featuring people enjoying summer on islands and water based activities. Created by Ogilvy Sydney & Boffswna it takes on the style of dynamics engine that made games like Microsoft’s Paper Plane Game world famous amongst many [...]

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Advergame: Red Bull Soapbox Racer

Monday, August 10, 2009

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Red Bull has just launched a new Advergame called the “Red Bull Soapbox Racer” where you can create your race car from scratch, build tracks, invite friends and race them for glory or take on “the bull” in a range of pre-built cars, tracks and challenges. At first I thought eh, it’s not that good, [...]

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The GTI Project Advergame

Tuesday, May 26, 2009

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It’s been live for a few weeks, but the GTI Project is worthy of a feature here on Digital Buzz. The game was created by Tribal DDB London to promote the new Volkswagen GTI Models. Once you get into the site, you’ll realise there isn’t much to it, but it brings back some great memories with [...]

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