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Tag Archive | "Advergames"
Frijj: You LOL You Lose Advergame
This new advergame from Frijj utilises an interesting mashup of funny, weird and seriously bad YouTube videos with webcams and facial recognition to create the “You LOL You Lose” app. The advergame pits you against friends from your social networks, in a challenge of who can keep a straight face for the longest period of [...]
Continue reading...New Balance: Urban Dash Challenge ARG App
Wednesday, August 10, 2011
Here is a pretty cool new campaign from New Balance to promote their first Flagship store in New York. To do it, they’ve created the “Urban Dash” iPhone app that challenges you to find hundreds of virtual batons throughout New York, before running to the new flagship store while still in possession of that baton. [...]
Continue reading...ATG: Multi-Player Swedish Horse Racing Game
Wednesday, July 13, 2011
You may have seen this neat campaign launch in the last few days, it’s called “The Race“, a real-time, multi-player virtual horse racing game that goes a step further than you’d expect, by utilising a few extra senses to help players win the race, including your computers microphone to help cheer your horse on, and [...]
Continue reading...Transformers 3 “Web Wars” Advergame
Saturday, July 9, 2011
With Transformers 3 upon us, Paramount Pictures have launched a global digital campaign prompting the movie in the form of a new social advergame called “Web Wars” that literally turns the entire web into your personal battlefield through a bookmarklet app experience. The bookmarklet app let’s you challenge Facebook friends to a live, multi player [...]
Continue reading...MINI Maps: Google Maps Racing Advergame
Tuesday, June 21, 2011
Ok, so this is pretty dam cool. Mini France has just launched a Social / Google Maps mash-up advergame called “Mini Maps“. It’s a Facebook app that lets you customise a virtual MINI and then challenge Facebook friends to time trials around the world through a Google Maps mash-up, which basically has you racing your [...]
Continue reading...Nike “Zlatan” Zuperfly Virtual Experience
Friday, April 22, 2011
Know Zlatan Ibrahimovic? Well he plays for AC Milan and has just over 1 million fans on Facebook, so I’m assuming her is a half decent player! So if you’re a fan, you can now play Nike’s “Zuperfly” Game, well actually, its more of a virtual experience seeing the guys from Naked Communications in Sweden [...]
Continue reading...Coke Zero: TRON LiveCycle ARG iPhone App
Sunday, November 28, 2010
This is one of the latest campaigns out of CP+B for Coke Zero’s partnership with the new Disney TRON: Legacy movie. It’s an alternate reality game that is played in the real word (locations) through your iPhone. The iPhone app lets you create your own light walls as you move down streets, suburbs and cities with the goal of [...]
Continue reading...I Am Playr: Social Gaming Gets Entertaining
Thursday, November 18, 2010
Here is a hot off the press trailer for what could just be a look at where the future of social gaming is headed, called I Am Playr, it’s a football based game created by We R Interactive. I Am Playr will combine a unique mix of online gaming, social integration, interactive videos and story telling through [...]
Continue reading...Balloonacy: Orange’s Great Internet Balloon Race
Monday, November 8, 2010
You may have been wondering what that little floating balloon was on the right hand side of the Digital Buzz home page, well, it’s part of the Balloonacy campaign that kicks off today, Orange’s global online balloon race where contestants jump from site to site finding balloons that unlock mini games that help you race balloons [...]
Continue reading...Sapporo Beer: Website Treasure Hunt
Monday, August 16, 2010
Dentsu Canada recently teamed up with Lollipop to create a digital campaign for Sapporo Beer in Canada, a place where Sapporo was a largely unknown brand. So they built a story around the brands history and brewing process that unfolded online, a place where users would be asked to collect special scrolls across a large [...]
Continue reading...Barclays Bank Advergame: 56 Sage Street
Sunday, August 15, 2010
Your first reaction when watching this game trailer will be something like… how does a Grand Theft Auto style game educate people about banking. Well, when your intended market are teenagers not interested in what banks have to say, it all starts to seem a little simpler, particularly when you combine the best selling Sim City style [...]
Continue reading...Swedish Armed Forces Online Game
Thursday, February 18, 2010
In the latest recruitment drive the Swedish Armed Forces enlisted DDB Stockholm to create an engaging online game, placing potential would-be soldiers in a multiplayer team challenge. Once loaded players have the option to create a team or connect to a group of players already online. Teams consist of four players and if you opt [...]
Continue reading...Coca Cola: Summer Blast Game
Saturday, December 19, 2009
Coca Cola Australia has launched the new “Coke Summer Blast Game” that ties in with the wider summer campaign featuring people enjoying summer on islands and water based activities. Created by Ogilvy Sydney & Boffswna it takes on the style of dynamics engine that made games like Microsoft’s Paper Plane Game world famous amongst many [...]
Continue reading...Advergame: Red Bull Soapbox Racer
Monday, August 10, 2009
Red Bull has just launched a new Advergame called the “Red Bull Soapbox Racer” where you can create your race car from scratch, build tracks, invite friends and race them for glory or take on “the bull” in a range of pre-built cars, tracks and challenges. At first I thought eh, it’s not that good, [...]
Continue reading...The GTI Project Advergame
Tuesday, May 26, 2009
It’s been live for a few weeks, but the GTI Project is worthy of a feature here on Digital Buzz. The game was created by Tribal DDB London to promote the new Volkswagen GTI Models. Once you get into the site, you’ll realise there isn’t much to it, but it brings back some great memories with [...]
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Monday, August 15, 2011
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