Tag Archive | "Advergame"

Expendables 2: Deploy and Destroy Advergame

Sunday, August 19, 2012

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Hyping up the new Expendables 2 movie is this cool new advergame called ‘Deploy and Destroy’ which is a twist on the classic tower defence game, but here, you just happen to get to choose your squad from the biggest cast of action heroes ever assembled, who will, if you’re good, unleash some serious fire [...]

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Domino’s Pizza Hero Advergame for iPad

Tuesday, November 22, 2011

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Today Domino’s launched “Pizza Hero” a new semi-real-time advergame that challenges you to become just that, a Pizza Hero as you battle people from around the world to top the leaderboard. The app is pretty cool, and will have you kneading dough, spreading sauce, sprinkling cheese, placing toppings, and cutting slices as you race against [...]

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NZ Airforce “Real World” YouTube Experience

Tuesday, July 19, 2011

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Here is a YouTube experience with a difference from the Royal New Zealand Airforce. It’s part advergame, part digital installation and part old school scale model all tied together via a live streaming, fly-wire (if that’s what you call it!?) webcam, controlled through the YouTube game. Basically, they’ve given users the ability to fly a [...]

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ATG: Multi-Player Swedish Horse Racing Game

Wednesday, July 13, 2011

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You may have seen this neat campaign launch in the last few days, it’s called “The Race“, a real-time, multi-player virtual horse racing game that goes a step further than you’d expect, by utilising a few extra senses to help players win the race, including your computers microphone to help cheer your horse on, and [...]

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Transformers 3 “Web Wars” Advergame

Saturday, July 9, 2011

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With Transformers 3 upon us, Paramount Pictures have launched a global digital campaign prompting the movie in the form of a new social advergame called “Web Wars” that literally turns the entire web into your personal battlefield through a bookmarklet app experience. The bookmarklet app let’s you challenge Facebook friends to a live, multi player [...]

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MINI Maps: Google Maps Racing Advergame

Tuesday, June 21, 2011

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Ok, so this is pretty dam cool. Mini France has just launched a Social / Google Maps mash-up advergame called “Mini Maps“. It’s a Facebook app that lets you customise a virtual MINI and then challenge Facebook friends to time trials around the world through a Google Maps mash-up, which basically has you racing your [...]

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Coke Zero: TRON LiveCycle ARG iPhone App

Sunday, November 28, 2010

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This is one of the latest campaigns out of CP+B for Coke Zero’s partnership with the new Disney TRON: Legacy movie. It’s an alternate reality game that is played in the real word (locations) through your iPhone. The iPhone app lets you create your own light walls as you move down streets, suburbs and cities with the goal of [...]

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I Am Playr: Social Gaming Gets Entertaining

Thursday, November 18, 2010

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Here is a hot off the press trailer for what could just be a look at where the future of social gaming is headed, called I Am Playr, it’s a football based game created by We R Interactive. I Am Playr will combine a unique mix of online gaming, social integration, interactive videos and story telling through [...]

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Sapporo Beer: Website Treasure Hunt

Monday, August 16, 2010

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Dentsu Canada recently teamed up with Lollipop to create a digital campaign for Sapporo Beer in Canada, a place where Sapporo was a largely unknown brand. So they built a story around the brands history and brewing process that unfolded online, a place where users would be asked to collect special scrolls across a large [...]

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Barclays Bank Advergame: 56 Sage Street

Sunday, August 15, 2010

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Your first reaction when watching this game trailer will be something like… how does a Grand Theft Auto style game educate people about banking. Well, when your intended market are teenagers not interested in what banks have to say, it all starts to seem a little simpler, particularly when you combine the best selling Sim City style [...]

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Coca Cola: Summer Blast Game

Saturday, December 19, 2009

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Coca Cola Australia has launched the new “Coke Summer Blast Game” that ties in with the wider summer campaign featuring people enjoying summer on islands and water based activities. Created by Ogilvy Sydney & Boffswna it takes on the style of dynamics engine that made games like Microsoft’s Paper Plane Game world famous amongst many [...]

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Adidas Advergame: Teamgeist

Thursday, November 12, 2009

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North Kingdom just launched a cool football advergame for Adidas called: Teamgeist. Teamgeist is the name given the ball used at the FIFA World Cup 2006 in Germany. The new Adidas campaign is in partnership with the German Football Federation. As usual the video production and design quality is amazing, the game is turn based [...]

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Advergame: Red Bull Soapbox Racer

Monday, August 10, 2009

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Red Bull has just launched a new Advergame called the “Red Bull Soapbox Racer” where you can create your race car from scratch, build tracks, invite friends and race them for glory or take on “the bull” in a range of pre-built cars, tracks and challenges. At first I thought eh, it’s not that good, [...]

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Chlorophyllo: French “Airwaves” Advergame

Tuesday, March 24, 2009

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I was just reading this post over at Adverblog, and clicked through to a new Airwaves chewing gum advergame created by Tribal DDB France. It’s a full video game where you interact directly with the video as you play Chlorophyllo, a Mexican wrestler that gets his power from the main ingredient in Airwaves. The art direction and [...]

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