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><channel><title>Digital Buzz Blog&#187; Adidas</title> <atom:link href="http://www.digitalbuzzblog.com/tag/adidas/feed/" rel="self" type="application/rss+xml" /><link>http://www.digitalbuzzblog.com</link> <description>Digital Campaigns, Online Marketing, Social &#38; More.</description> <lastBuildDate>Fri, 10 Feb 2012 12:55:30 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.0.1</generator> <item><title>Adidas: adiVerse Virtual Footwear Wall</title><link>http://www.digitalbuzzblog.com/adidas-adiverse-virtual-footwear-wall/</link> <comments>http://www.digitalbuzzblog.com/adidas-adiverse-virtual-footwear-wall/#comments</comments> <pubDate>Sun, 16 Jan 2011 19:56:39 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Branded Entertainment]]></category> <category><![CDATA[Digital Installations]]></category> <category><![CDATA[Instore Experiences]]></category> <category><![CDATA[Latest Technology]]></category> <category><![CDATA[eCommerce]]></category> <category><![CDATA[Adidas]]></category> <category><![CDATA[Adidas adiVerse]]></category> <category><![CDATA[Adidas Digital Wall]]></category> <category><![CDATA[Adidas Retail Shoe Wall]]></category> <category><![CDATA[Adidas Retail Stores]]></category> <category><![CDATA[Adidas Virtual Footwear Wall]]></category> <category><![CDATA[Adidas Virtual Shoe Wall]]></category> <category><![CDATA[adiVerse]]></category> <category><![CDATA[adiVerse Footwear Wall]]></category> <category><![CDATA[Virtual Footwear Wall]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=5617</guid> <description><![CDATA[Adidas have created an in-store digital experience to showcase their 8,000+ shoe range. It can be deployed to allow almost any retailer to sell the entire Adidas product range without having to be a flagship store in a major city, which is a huge win for all sorts of retailers big and small. The experience is defined by a [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/adidas-match-tracker-video/' rel='bookmark' title='Adidas Match Tracker Visualisation App'>Adidas Match Tracker Visualisation App</a></li><li><a
href='http://www.digitalbuzzblog.com/honda-interactive-dream-wall/' rel='bookmark' title='Honda: Interactive Dream Wall'>Honda: Interactive Dream Wall</a></li><li><a
href='http://www.digitalbuzzblog.com/adidas-augmented-reality-shoes-campaign/' rel='bookmark' title='Adidas Augmented Reality Shoes Campaign'>Adidas Augmented Reality Shoes Campaign</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/adidas-adiverse-virtual-footwear-wall/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>Adidas Match Tracker Visualisation App</title><link>http://www.digitalbuzzblog.com/adidas-match-tracker-video/</link> <comments>http://www.digitalbuzzblog.com/adidas-match-tracker-video/#comments</comments> <pubDate>Thu, 24 Jun 2010 12:59:50 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Branded Entertainment]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Adidas]]></category> <category><![CDATA[Adidas Branded Content]]></category> <category><![CDATA[Adidas Match Tracker]]></category> <category><![CDATA[Football Match Tracker]]></category> <category><![CDATA[Football Player Tracker]]></category> <category><![CDATA[Group94]]></category> <category><![CDATA[Match Tracker]]></category> <category><![CDATA[Match Tracker App]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=4334</guid> <description><![CDATA[This is the Adidas Match Tracker from Group94, probably one of the best technical executions I&#8217;ve seen lately, possibly this year. The App provides the ultimate match analysis, it tracks every pass, every shot, every formation from any match in the 2010 champions league. The Adidas Match Tracker is serving two purposes, firstly to allow players [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/adidas-augmented-reality-shoes-campaign/' rel='bookmark' title='Adidas Augmented Reality Shoes Campaign'>Adidas Augmented Reality Shoes Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/adidas-adiverse-virtual-footwear-wall/' rel='bookmark' title='Adidas: adiVerse Virtual Footwear Wall'>Adidas: adiVerse Virtual Footwear Wall</a></li><li><a
href='http://www.digitalbuzzblog.com/adidas-y-3-satellite-campaign/' rel='bookmark' title='Adidas Y-3 Satellite Campaign'>Adidas Y-3 Satellite Campaign</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/adidas-match-tracker-video/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Adidas Originals: Womens LookBook 2010</title><link>http://www.digitalbuzzblog.com/adidas-originals-womens-lookbook-2010/</link> <comments>http://www.digitalbuzzblog.com/adidas-originals-womens-lookbook-2010/#comments</comments> <pubDate>Fri, 19 Mar 2010 11:11:24 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Adidas]]></category> <category><![CDATA[Adidas Digital Campaign]]></category> <category><![CDATA[Adidas Originals]]></category> <category><![CDATA[Adidas Originals LookBook 2010]]></category> <category><![CDATA[Fashion Video]]></category> <category><![CDATA[Interactive Video]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=3495</guid> <description><![CDATA[These sorts of fashion videos are generally all the same. But this time, Adidas Originals have made it slightly interactive, not over the top, but just enough to give it a bit of an edge over your standard fashion showcase video. The ability to click and slide the video to the next section was pretty [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/adidas-originals-augmented-reality-teaser-video/' rel='bookmark' title='Adidas Originals: Augmented Reality Teaser'>Adidas Originals: Augmented Reality Teaser</a></li><li><a
href='http://www.digitalbuzzblog.com/bacardi-true-originals-facebook-fail/' rel='bookmark' title='Bacardi True Originals Facebook Fail?'>Bacardi True Originals Facebook Fail?</a></li><li><a
href='http://www.digitalbuzzblog.com/adidas-match-tracker-video/' rel='bookmark' title='Adidas Match Tracker Visualisation App'>Adidas Match Tracker Visualisation App</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/adidas-originals-womens-lookbook-2010/feed/</wfw:commentRss> <slash:comments>6</slash:comments> </item> <item><title>Adidas Augmented Reality Shoes Go Live!</title><link>http://www.digitalbuzzblog.com/adidas-originals-augmented-reality-shoes-live-video-demo/</link> <comments>http://www.digitalbuzzblog.com/adidas-originals-augmented-reality-shoes-live-video-demo/#comments</comments> <pubDate>Sun, 28 Feb 2010 11:47:35 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Adidas]]></category> <category><![CDATA[Adidas Augmented Reality]]></category> <category><![CDATA[Adidas Augmented Reality Campaign]]></category> <category><![CDATA[Adidas Augmented Reality Shoes]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=3317</guid> <description><![CDATA[I was hoping to post this before I left for Japan, but just didn&#8217;t have enough time! Now that I&#8217;m back, I thought it better be the first thing I&#8217;d post up. This is the hype video &#38; demo video showing the new Adidas Augmented Reality Shoes in action, they were released earlier in February [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/adidas-augmented-reality-shoes-campaign/' rel='bookmark' title='Adidas Augmented Reality Shoes Campaign'>Adidas Augmented Reality Shoes Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/adidas-originals-augmented-reality-teaser-video/' rel='bookmark' title='Adidas Originals: Augmented Reality Teaser'>Adidas Originals: Augmented Reality Teaser</a></li><li><a
href='http://www.digitalbuzzblog.com/national-geographic-live-augmented-reality-installation-hungary/' rel='bookmark' title='National Geographic: Live Augmented Reality'>National Geographic: Live Augmented Reality</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/adidas-originals-augmented-reality-shoes-live-video-demo/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>Adidas Originals: Augmented Reality Teaser</title><link>http://www.digitalbuzzblog.com/adidas-originals-augmented-reality-teaser-video/</link> <comments>http://www.digitalbuzzblog.com/adidas-originals-augmented-reality-teaser-video/#comments</comments> <pubDate>Thu, 28 Jan 2010 12:23:59 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Adidas]]></category> <category><![CDATA[Adidas Augmented Reality]]></category> <category><![CDATA[Adidas Augmented Reality Shoes]]></category> <category><![CDATA[Adidas Augmented Reality Shoes Campaign]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=3073</guid> <description><![CDATA[The launch of the Adidas Originals Augmented Reality Shoes is now just two weeks away and with that, Adidas have released this teaser video promoting the AR Shoes. Unfortunately it doesn&#8217;t demo the AR functionality, but is more of a hype video reminding you of what&#8217;s coming&#8230; Going off this video, and the previously released graphic, I&#8217;m [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/adidas-augmented-reality-shoes-campaign/' rel='bookmark' title='Adidas Augmented Reality Shoes Campaign'>Adidas Augmented Reality Shoes Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/adidas-originals-augmented-reality-shoes-live-video-demo/' rel='bookmark' title='Adidas Augmented Reality Shoes Go Live!'>Adidas Augmented Reality Shoes Go Live!</a></li><li><a
href='http://www.digitalbuzzblog.com/adidas-originals-womens-lookbook-2010/' rel='bookmark' title='Adidas Originals: Womens LookBook 2010'>Adidas Originals: Womens LookBook 2010</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/adidas-originals-augmented-reality-teaser-video/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Adidas Augmented Reality Shoes Campaign</title><link>http://www.digitalbuzzblog.com/adidas-augmented-reality-shoes-campaign/</link> <comments>http://www.digitalbuzzblog.com/adidas-augmented-reality-shoes-campaign/#comments</comments> <pubDate>Mon, 04 Jan 2010 12:45:25 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[Adidas]]></category> <category><![CDATA[Adidas Augmented Reality]]></category> <category><![CDATA[Adidas Augmented Reality Shoes]]></category> <category><![CDATA[Adidas Augmented Reality Shoes Campaign]]></category> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Augmented Reality Shoes]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=2903</guid> <description><![CDATA[The social sphere is alive with chatter on the new Adidas Augmented Reality Shoes campaign that is to launch in Feb. Adidas shoes will come with codes in the tongue that allow you to hold it up to a web cam and launch a 3D world right in the palm of your hands. Where this is different to [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/adidas-originals-augmented-reality-teaser-video/' rel='bookmark' title='Adidas Originals: Augmented Reality Teaser'>Adidas Originals: Augmented Reality Teaser</a></li><li><a
href='http://www.digitalbuzzblog.com/adidas-originals-augmented-reality-shoes-live-video-demo/' rel='bookmark' title='Adidas Augmented Reality Shoes Go Live!'>Adidas Augmented Reality Shoes Go Live!</a></li><li><a
href='http://www.digitalbuzzblog.com/commbank_ar_ad/' rel='bookmark' title='CommBank&#8217;s Augmented Reality Newspaper Ad'>CommBank&#8217;s Augmented Reality Newspaper Ad</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/adidas-augmented-reality-shoes-campaign/feed/</wfw:commentRss> <slash:comments>8</slash:comments> </item> <item><title>Adidas Advergame: Teamgeist</title><link>http://www.digitalbuzzblog.com/adidas-teamgeist/</link> <comments>http://www.digitalbuzzblog.com/adidas-teamgeist/#comments</comments> <pubDate>Wed, 11 Nov 2009 18:11:25 +0000</pubDate> <dc:creator>Fethi Uluak</dc:creator> <category><![CDATA[Advergames]]></category> <category><![CDATA[Best New Websites]]></category> <category><![CDATA[Adidas]]></category> <category><![CDATA[Advergame]]></category> <category><![CDATA[Germany]]></category> <category><![CDATA[northkingdom]]></category> <category><![CDATA[teamgeist]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=2578</guid> <description><![CDATA[North Kingdom just launched a cool football advergame for Adidas called: Teamgeist. Teamgeist is the name given the ball used at the FIFA World Cup 2006 in Germany. The new Adidas campaign is in partnership with the German Football Federation. As usual the video production and design quality is amazing, the game is turn based [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/adidas-y-3-satellite-campaign/' rel='bookmark' title='Adidas Y-3 Satellite Campaign'>Adidas Y-3 Satellite Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/adidas-inside-the-black-jersey/' rel='bookmark' title='Adidas: Inside the Black Jersey'>Adidas: Inside the Black Jersey</a></li><li><a
href='http://www.digitalbuzzblog.com/adidas-the-12th-man-live-interactive-competition-event/' rel='bookmark' title='Adidas: Live Online Interactive Competition'>Adidas: Live Online Interactive Competition</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/adidas-teamgeist/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Adidas Y-3 Satellite Campaign</title><link>http://www.digitalbuzzblog.com/adidas-y-3-satellite-campaign/</link> <comments>http://www.digitalbuzzblog.com/adidas-y-3-satellite-campaign/#comments</comments> <pubDate>Mon, 31 Aug 2009 10:28:56 +0000</pubDate> <dc:creator>Fethi Uluak</dc:creator> <category><![CDATA[Best New Websites]]></category> <category><![CDATA[Adidas]]></category> <category><![CDATA[Fashion]]></category> <category><![CDATA[Satellite Campaign]]></category> <category><![CDATA[Sportswear]]></category> <category><![CDATA[Y-3]]></category> <category><![CDATA[Yohji Yamamoto]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=2031</guid> <description><![CDATA[Adidas has launched the new Y-3 campaign for their Fall / Winter 2009 collection. The new collection concept is based on dark colors, simple lines and sheds light on the future of sportswear. The website captures a satellite image of the city to the background, zooming on a target and  following it by its coordinates [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/bjorn-borg-in-action-collection-campaign/' rel='bookmark' title='Bjorn Borg In Action Collection Campaign'>Bjorn Borg In Action Collection Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/uniqlo-interactive-runway-tokyo-2009/' rel='bookmark' title='Uniqlo: Interactive Runway Tokyo 2009'>Uniqlo: Interactive Runway Tokyo 2009</a></li><li><a
href='http://www.digitalbuzzblog.com/the-100th-digital-buzz-post/' rel='bookmark' title='The 100th Digital Buzz Post!'>The 100th Digital Buzz Post!</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/adidas-y-3-satellite-campaign/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Adidas: Inside the Black Jersey</title><link>http://www.digitalbuzzblog.com/adidas-inside-the-black-jersey/</link> <comments>http://www.digitalbuzzblog.com/adidas-inside-the-black-jersey/#comments</comments> <pubDate>Fri, 15 May 2009 08:31:47 +0000</pubDate> <dc:creator>Fethi Uluak</dc:creator> <category><![CDATA[Online Video Content]]></category> <category><![CDATA[Adidas]]></category> <category><![CDATA[adidas.tv]]></category> <category><![CDATA[All Blacks]]></category> <category><![CDATA[Amsterdam 180]]></category> <category><![CDATA[Inside th Black Jersey]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=1125</guid> <description><![CDATA[Adidas has launched a new campaign called &#8221;Inside the Black Jersey&#8221;, with a series of mini video documentaries on the selection of rugby in New Zealand. Following the motto &#8216;&#8216;The All Blacks: Like You&#8217;ve Never Seen Before&#8221; the campaign will show a selection of raw video in a way that nobody has ever seen. The [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/adidas-y-3-satellite-campaign/' rel='bookmark' title='Adidas Y-3 Satellite Campaign'>Adidas Y-3 Satellite Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/adidas-teamgeist/' rel='bookmark' title='Adidas Advergame: Teamgeist'>Adidas Advergame: Teamgeist</a></li><li><a
href='http://www.digitalbuzzblog.com/adidas-augmented-reality-shoes-campaign/' rel='bookmark' title='Adidas Augmented Reality Shoes Campaign'>Adidas Augmented Reality Shoes Campaign</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/adidas-inside-the-black-jersey/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
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