Tag Archive | "Adidas"

Adidas Match Tracker Visualisation App

Thursday, June 24, 2010

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This is the Adidas Match Tracker from Group94, probably one of the best technical executions I’ve seen lately, possibly this year. The App provides the ultimate match analysis, it tracks every pass, every shot, every formation from any match in the 2010 champions league. The Adidas Match Tracker is serving two purposes, firstly to allow players [...]

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Adidas Originals: Womens LookBook 2010

Friday, March 19, 2010

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These sorts of fashion videos are generally all the same. But this time, Adidas Originals have made it slightly interactive, not over the top, but just enough to give it a bit of an edge over your standard fashion showcase video. The ability to click and slide the video to the next section was pretty [...]

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Adidas Augmented Reality Shoes Go Live!

Sunday, February 28, 2010

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I was hoping to post this before I left for Japan, but just didn’t have enough time! Now that I’m back, I thought it better be the first thing I’d post up. This is the hype video & demo video showing the new Adidas Augmented Reality Shoes in action, they were released earlier in February [...]

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Adidas Originals: Augmented Reality Teaser

Thursday, January 28, 2010

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The launch of the Adidas Originals Augmented Reality Shoes is now just two weeks away and with that, Adidas have released this teaser video promoting the AR Shoes. Unfortunately it doesn’t demo the AR functionality, but is more of a hype video reminding you of what’s coming… Going off this video, and the previously released graphic, I’m [...]

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Adidas Augmented Reality Shoes Campaign

Monday, January 4, 2010

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The social sphere is alive with chatter on the new Adidas Augmented Reality Shoes campaign that is to launch in Feb. Adidas shoes will come with codes in the tongue that allow you to hold it up to a web cam and launch a 3D world right in the palm of your hands. Where this is different to [...]

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Adidas Advergame: Teamgeist

Thursday, November 12, 2009

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North Kingdom just launched a cool football advergame for Adidas called: Teamgeist. Teamgeist is the name given the ball used at the FIFA World Cup 2006 in Germany. The new Adidas campaign is in partnership with the German Football Federation. As usual the video production and design quality is amazing, the game is turn based [...]

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Adidas Y-3 Satellite Campaign

Monday, August 31, 2009

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Adidas has launched the new Y-3 campaign for their Fall / Winter 2009 collection. The new collection concept is based on dark colors, simple lines and sheds light on the future of sportswear. The website captures a satellite image of the city to the background, zooming on a target and  following it by its coordinates [...]

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Adidas: Inside the Black Jersey

Friday, May 15, 2009

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Adidas has launched a new campaign called ”Inside the Black Jersey”, with a series of mini video documentaries on the selection of rugby in New Zealand. Following the motto ‘‘The All Blacks: Like You’ve Never Seen Before” the campaign will show a selection of raw video in a way that nobody has ever seen. The [...]

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