Tag Archive | "Adidas"

Adidas: There will be haters

Thursday, January 22, 2015


Adidas launched a new campaign with an online film which got two million views in two days. One of the most entertaining piece from Adidas lately. Enjoy!

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Adidas f50: The Messi Projection Mapping Stunt

Sunday, August 10, 2014


With Messi back in Barcelona post the World Cup, Adidas have teamed up with him for the new Adizero f50 Boots, and this pretty cool projection mapping installation that ran the streets of Barcelona to get people excited… On cars, footpaths and buildings… We havn’t seen a projection mapping piece for a while, and this [...]

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Adidas: The New Speed of Light

Wednesday, August 14, 2013


We’ve seen LED surfers and now we are getting LED soccer players, lighting themselves up to create beautiful pieces of film for fans around the world. The New Speed of Light film captures the footballing genius of Leo Messi like you’ve never seen before. Exploring the moves that make him the best in the world [...]

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Adidas Y-3 2013: Interactive Live Stream

Saturday, February 9, 2013


Most new fashion shows are getting better at expanding into interactive online experiences, and the 2013 Y-S show catwalk from Adidas was no different, set to a projection mapped background and staring multiple live-stream cameras, the interactive live stream catwalk show from Adidas let people switch between various live action shots both on the run [...]

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Adidas: Interactive Window Shopping

Thursday, November 1, 2012


There have been some pretty cool window shopping examples over the last year, but this easily takes the cake, with a completely interactive in-window experience that lets customers flick through clothing racks, individual garments and play with a model (getting them to try on every item) to see exactly how the clothes look, no matter [...]

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Adidas: Real-Time Tweet Shoes

Wednesday, August 15, 2012


So Adidas have been busy making high-tech shoes, as you’d expect, but then they did this… They created Real-Time Tweet Shoes, using a pair of their red adiPower Barricade shoes complete with a mini LED screen and processor so athletes can receive tweets of support straight into their shoes. Cool right? Well no, I’m not [...]

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adidas: Light You Up Projection

Tuesday, June 19, 2012

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Here’s a great example of what happens when projection mapping meets social media. Yesterday we saw a nice piece of experiential marketing from adidas with their ‘Ready to Run‘ campaign, now here is a nice piece of projection from adidas that let’s the user see their name in lights! This ‘Light You Up’ Projection from [...]

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adidas: Ready to Run Experiential Campaign

Monday, June 18, 2012


I love this experiential piece from adidas France. With the insight that the younger audience hated running they needed a new way to create hype for the re launch of the Climacools – pure running shoes. adidas wanted to give teens a reason to run so they launched this experiential campaign “Ready to run.” The [...]

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Adidas: adiVerse Virtual Footwear Wall

Monday, January 17, 2011


Adidas have created an in-store digital experience to showcase their 8,000+ shoe range. It can be deployed to allow almost any retailer to sell the entire Adidas product range without having to be a flagship store in a major city, which is a huge win for all sorts of retailers big and small. The experience is defined by a [...]

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Adidas Match Tracker Visualisation App

Thursday, June 24, 2010


This is the Adidas Match Tracker from Group94, probably one of the best technical executions I’ve seen lately, possibly this year. The App provides the ultimate match analysis, it tracks every pass, every shot, every formation from any match in the 2010 champions league. The Adidas Match Tracker is serving two purposes, firstly to allow players [...]

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Adidas Originals: Womens LookBook 2010

Friday, March 19, 2010


These sorts of fashion videos are generally all the same. But this time, Adidas Originals have made it slightly interactive, not over the top, but just enough to give it a bit of an edge over your standard fashion showcase video. The ability to click and slide the video to the next section was pretty [...]

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Adidas Augmented Reality Shoes Go Live!

Sunday, February 28, 2010


I was hoping to post this before I left for Japan, but just didn’t have enough time! Now that I’m back, I thought it better be the first thing I’d post up. This is the hype video & demo video showing the new Adidas Augmented Reality Shoes in action, they were released earlier in February [...]

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Adidas Originals: Augmented Reality Teaser

Thursday, January 28, 2010

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The launch of the Adidas Originals Augmented Reality Shoes is now just two weeks away and with that, Adidas have released this teaser video promoting the AR Shoes. Unfortunately it doesn’t demo the AR functionality, but is more of a hype video reminding you of what’s coming… Going off this video, and the previously released graphic, I’m [...]

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Adidas Augmented Reality Shoes Campaign

Monday, January 4, 2010


The social sphere is alive with chatter on the new Adidas Augmented Reality Shoes campaign that is to launch in Feb. Adidas shoes will come with codes in the tongue that allow you to hold it up to a web cam and launch a 3D world right in the palm of your hands. Where this is different to [...]

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Adidas Advergame: Teamgeist

Thursday, November 12, 2009


North Kingdom just launched a cool football advergame for Adidas called: Teamgeist. Teamgeist is the name given the ball used at the FIFA World Cup 2006 in Germany. The new Adidas campaign is in partnership with the German Football Federation. As usual the video production and design quality is amazing, the game is turn based [...]

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