Tag Archive | "Adidas Augmented Reality Shoes Campaign"

Adidas Originals: Augmented Reality Teaser

Thursday, January 28, 2010

1 Comment

The launch of the Adidas Originals Augmented Reality Shoes is now just two weeks away and with that, Adidas have released this teaser video promoting the AR Shoes. Unfortunately it doesn’t demo the AR functionality, but is more of a hype video reminding you of what’s coming… Going off this video, and the previously released graphic, I’m [...]

Continue reading...

Adidas Augmented Reality Shoes Campaign

Monday, January 4, 2010

11 Comments

The social sphere is alive with chatter on the new Adidas Augmented Reality Shoes campaign that is to launch in Feb. Adidas shoes will come with codes in the tongue that allow you to hold it up to a web cam and launch a 3D world right in the palm of your hands. Where this is different to [...]

Continue reading...