Tag Archive | "Activation Campaigns"

Heineken: Guerrilla Marketing Event In Italy

Monday, March 15, 2010

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This is a pretty brave guerrilla marketing event by Heineken on the eve of one of the biggest matches you can imagine, Real Madrid vs AC Milan. Now you’re probably thinking it’s something out on the street, taking advantage of all the crazed soccer fans passing by, but you’d be wrong… Heineken decided to stage [...]

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