Swedish Radio have launched a new second screen campaign by creating an ‘interactive radio player’ that allows people using desktops, tablet and mobile to promote the interaction and sharing of their programs while they are still on air. The player allows users to add images and videos to one big radio timeline, for everyone else to discover and ultimately share.

With anyone who clicks on added content in their feeds, being sucked back into the radio program. Very cool work from the guys at Forsman & Bodenfors.

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