In the latest recruitment drive the Swedish Armed Forces enlisted DDB Stockholm to create an engaging online game, placing potential would-be soldiers in a multiplayer team challenge.
Once loaded players have the option to create a team or connect to a group of players already online. Teams consist of four players and if you opt to create your own team you can send a link to three friends to participate.
The games test memory, concentration, spatial thinking and multitasking and on conclusion a result is delivered which collates the team’s ability as a whole. This multiple connectivity experience is sure to grab the attention of the restless target audience, but it remains to be seen if it will result in additional sign-ups.