Comments on: Surely Flash Mobs Are Now Dead?

By: Das Ende des Flashmobs | ambuzzador

Das Ende des Flashmobs | ambuzzador — Tue, 09 Aug 2011 12:42:16 +0000

[...] auf digitalbuzzblog ad-hoc-news viralbuzz [...]

By: Schizzy

Schizzy — Mon, 26 Jul 2010 08:07:28 +0000

The thing about many flash mobs now is that often just become one big street dance. There’s nothing new about it anymore. It’s not like ImprovEverywhere’s flash mobs where every piece is unique and doesn’t always devolve into dance only.

By: Joss

Joss — Wed, 21 Jul 2010 20:09:32 +0000

Flashmob is dance and dance will continue to live with and without commercial message – God save the flashmob and the anti-?-capitalist “WoW” effect

By: Nate

Nate — Tue, 20 Jul 2010 02:26:47 +0000

As long as they’re fun to watch and relevant to their promoted item — which this one was — I don’t think they’ll disappear. They will just need to be ever more clever.

By the way, this is a ’60s idea; it was called guerilla theatre, which was comatose for about ten years before engendering performance art.

By: Sebastien Liron

Sebastien Liron — Mon, 19 Jul 2010 19:10:48 +0000

I agree with you Aden. It is an eye-catching and entertaining flash mob, but the problem is that it doesn’t stand for anything. The emotional connection with the Caribbean is not there. It could be a flash mob for … anything. Too bad. Good execution with no soul takes away the wow effect!

By: Paul Alex Gray

Paul Alex Gray — Mon, 19 Jul 2010 12:51:26 +0000

I think flash mobs can still have potential – but as you say, not by simply repeating the same old things we’ve seen many times before.

Seems that random dancing is one of the more popular types. I was just thinking the other day about that Fatboy Slim video from 1999 – “Praise You”. Whilst obviously a set up music video, it seems to me to be a type of flash mob elements to it http://www.youtube.com/watch?v=4ULVQOneeZE

I think there’s plenty of creative things that brands could do that still generate interest at a local in-the-moment level as well as drive more viral following online. Who knows what… maybe it’s less “dancing in the street” and more “going out and topping out an entire city block’s parking meters” or “having hundreds of people dressed in one color/outfit having some pretend battle with people dressed in another color/outfit”

Whatever gets people interested, watching and most importantly – talking and sharing

By: Felix

Felix — Mon, 19 Jul 2010 08:40:11 +0000

Well, well, there was no wow factor, but you are still writing about it, so there must be something there, I guess
It’s still a a nice video, greatly performed and executed and as we now all now, whether or not it gets viral doesn’t always depend on the content of the video.

By: Nicola

Nicola — Mon, 19 Jul 2010 00:17:33 +0000

Funny, I saw this last night and was just thinking to myself I am not sure I like it. It was fun – but you are right, there was no wow factor. I think when they have a point they can stil relevant and engaging. I am just not sure what this one is all about and what the point is I am supposed to take away.

By: Panos

Panos — Sun, 18 Jul 2010 23:53:42 +0000

Too many crane shots take away from the reality of it anyway. If you see right before the end, you can actually see a crane. I suspect everyone at the place was “in” the show.

By: Juan Calvillo

Juan Calvillo — Sun, 18 Jul 2010 18:10:50 +0000

As an Avant Unhipster, I hope they’re not dead. Haven’t seen one live in Stumptown yet, and I’d like to before they’re buried!