Super Sexy CPR Viral Campaign

Tue, May 18, 2010
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Fortnight Lingerie launched a viral video last week, it’s called Super Sexy CPR and aims to get men (and women), who’ve been putting off learning CPR, a powerful reason to learn the best way to do it! From all accounts so far it’s seriously accurate! What I wasn’t a fan of, was the missed opportunity around the website, all they do is ask for an email address where they could have really taken this to another level, shame…

The video hasn’t kicked off yet, still only 70,000 views, but it won’t be long until it catches on! UPDATE: The video did catch on, just on Vimeo where it’s already had over 1 million views in the first 5 days alone and I’m also told the website & videos will be updated in June!

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