Strongbow: The World’s First Digital Bottle Cap

Fri, Oct 5, 2012
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Strongbow claims to have created the world’s very first digital bottle top with their new ‘StartCap‘ installations, where opening bottles of Strongbow triggers unexpected things on-premise in bars and at events. It’s powered by RFID, with the bottle caps triggering/connecting the RFID signal as they are opened, which is in turn picked up by RFID scanners and translated into real-world actions like turning on projections, shooting confetti and launching fireworks .etc

A digital bottle cap? Well, I’m not sure it is, but the ecosystem makes it somewhat of a connected object. Either way, its a very cool on-premise experiential activation! Great find Nina!

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