Stride Gum: The World’s Longest Banner Ad

Mon, May 7, 2012
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Stride Gum claims to be ridiculously long lasting gum, so naturally, they created a ridiculously long lasting banner ad to match, and it was so good, it’s just picked up a webby award for it!

The banner ad challenged users to click-and-hold the target area for as long as possible in order to win $500, meanwhile throwing in all sorts of distractions and random movements to try and throw you off course. And as intended, the World’s Longest Banner Ad had a ridiculously long record of 46 minutes and 27 seconds… A world record I suspect? Great in-banner gaming concept.

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