(9 votes, average: 3.78 out of 5)
Summer attracts all sorts of promotional installations and events, but I can’t say I’ve ever seen one that rolled out a matrix-style 360 degree photo booth before! Well, Unilever’s “Streets Ice Cream” has done just that, with their “Share Happy Booth” that has been travelling across Australia as a sampling installation meets photo booth, allowing anyone who’s keen to jump in, the opportunity to get their very own 360 photo sequence posted to YouTube. Very cool work from Soap Creative.
amazing
Very Cool installation! But what does it have to do with Ice Cream? This does not seem really relevant for the brand to me. But maybe that’s just me? I do think it is very cool if a brand embraces technology to do something cool with so that’s a big thumbs up!
Yes cool but has been done before. In 2008 by JWT for A Diamond Is Forever. Check out the link below.
http://www.youtube.com/watch?v=SX_nmvjuHKE&feature=related
Cool installation but really looks like the “Unbreakable Kiss” operation from De Beers in Manhattan wich won a CYBER LION In Advertising Cannes festival in 2009.
[...] 2.) Happiness 360: Streets Ice Cream took its good-time brand to the streets with a pop-up 360 photo booth that invited passersby to jump, dance and interact in front of a Matrix-style camera. The end campaign is an interactive one which features ordinary folks in extraordinary poses and promises to end lame sponsored photo booths forever. [...]
We only had one task, and that was to make the most happy awesome experience possible for the public, so they would leave and be happy. We took over 2200 movies in Melbourne, Sydney, and Brisbane, drove over 6000km in 3 weeks, and took over 40,000 pictures. These were all processed and then uploaded to YouTube within minutes.