Stockholm: The Homeless Banner Campaign

Wed, May 25, 2011
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Here is a neat little case study for Stadsmission, a small charity dedicated to helping the homeless in Stockholm. The “Homeless Banners” campaign was based around a blank, homeless banner with no website to live, a banner that has been re-sized, and waiting for a home…

When users got to the micro-site, they were promoted to copy the embed code, and paste it onto their own website, essentially giving the banner a place to live. The longer it was embedded and the more that it was interacted with, the brighter the banner became, helping to drive donations and further emergency banner housing to help spread the word…

After just a month, there were over 400 websites hosting the homeless banners, generating 36 million impressions, and tripling donations… A great little idea! Created by the guys at Garbergs.

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