Fancy a weekend at the Cannes Film Festival? Well if you’re the 5th cousin of Jacques d’Azur you might be in for an all expenses paid trip, or, more likely if your lucky enough to win the major prize in this new Stella Artois competition, created by Mother London + Unit9.
The King Of Cannes campaign from Stella Artois is an interactive video site that utilises Facebook connect to complete the film and enter you into the competition. It’s a great example of Facebook integration and the typewriter form was perfectly styled! If you want to find out of you are the one, click here to check out the website.
Did work to well for me as I do not have a typical profile picture but I like the campaign but the typewrite wins it was brilliant.
[...] promoção só é válida para residentes do Reino Unido, mas o site faz uma ótima integração com seus dados do Facebook, alterando o vídeo de acordo com as fotos e [...]
I thought this was brilliant – the use of facebook material was subtly blended into the ad. However we then got my wife to try this out and there was no recognition that the viewer was female. Still referred to ‘he’ and it was weird to have one of the actresses looking at a picture of my wife saying ‘he looks cute’. At that point we went from ‘cool’ to ‘great idea, poor execution’