If you are interested in Digital & Social Strategy you’ll want to bookmark 25mins to watch this video (or flip through the Slideshare pres below), it’s the keynote presentation by Alexandra Wheeler (Digital Director of Starbucks) that opened the recent Social Media Influence 2010 conference in London. And for those of you who don’t know, Starbucks was the first consumer brand to reach 10 Million fans on Facebook… you thought it was coke right?
Starbucks are arguably the worlds leading social marketers having been ranked #1 in online engagement, #1 on Facebook and the #1 Tweeted brand (until OldSpice came along I’d say!), this presentation by Alexandra provides insights on how Starbucks paved their way through social and the creative opportunities that it brings through empowering fans and helping the global community. One of the key points I pulled out of this presentation is around the importance of the content surrounding the conversation, lots of people preach it’s all about the conversation, but let’s not forget that being able to back that up with tailored, meaningful or fun content is what helps to complete the experience…
Related Digital Buzz Posts:
July 27th, 2010 at 10:25 am
Agencies are the arms and legs- wonder how many agencies and what sort of budget goes into maintaining the brand? The BBDO spot alone would kill most budgets.
July 27th, 2010 at 4:09 pm
Craig, I think you answer lies in the 9th slide.
July 28th, 2010 at 12:15 am
Hey Guys,
Is the SlideShare embed working for you at the moment? Looks to be stuck on my computer currently? Maybe it’s just me, if it’s not working let me know and i’ll re-embed from SlideShare.
Cheers everyone.
Hope you enjoyed the post!
Aden
August 5th, 2010 at 9:07 pm
For those who want to hear more of what Alexandra Wheeler has to say about the vital role social media plays within Starbucks, I conducted a one-on-one interview with her following her keynote at Social Media Influence 2010. The video is here in which she talks about the imperative of getting sign-in from upper management in order to pull off such an ambitious social network strategy, erm, philosophy, as she calls it. The link is here:
http://socialmediainfluence.com/2010/07/16/starbucks-alexandra-wheeler-forget-social-strategy-think-social-philosophy/