A Step Off Comp? 30 televised events, 20 odd cities, streamed live with 1.5 million dollars in prizes, it’s the Sprite Step Off Competition. I’m not even sure what a step off is, but it will be interesting to see how this plays out, Sprite might have just set the path to engage target audiences on a mass scale! They’ve launched a “Step Off” competition nationally in the US for fraternity and sorority students to create teams and enter the step off.
The competition website has gone live, and it’s pretty cool in itself. A full video site with well art directed creative and it’s actually quite user friendly for a campaign site. Shame about the form to register though! Click here to check out the website. Will it generate brand buzz?