For the launch campaign of Splinter Cell Conviction, Ubisoft combined with Layar, utilising their latest technology to create a mobile augmented reality challenge to help launch the new game. The video above is the campaign case study showing how they aimed to create a buzz around the games launch, with the aim to do something never done before. They used a combination of microsites, banner campaigns and seeding in attempting to recruit as many players as possible, to take part in the Augmented Reality Game. Check out the game site here.
[...] AR, Augmented Reality, Game launch, Operation SC, Splinter Cell Splinter Cell: Augmented Reality Game Launch « Philips [...]
[...] the scavenger hunt’ness was certainly used earlier this year in Operation SC Revelation (a transmedia extension and campaign in support of the launch of Ubsoft’s Splinter Cell). In the game you are an [...]