Sony has been running a pretty cool Facebook app over the last few weeks, called Media Monster Wars, featuring Justin Timberlake. It’s a well integrated social game that utilises the content on your wall to power your monster. The more photos, videos, comments, likes, shares and interaction you have, the bigger, better and meaner your monster will be in battle! Then when you’ve crushed all your friends, you can challenge Justin Timberlake himself…
The idea for the media monsters comes from Sony’s attempt to clean up the piles of media that often clog our computers, through their new Vaio notebook and software.
Apart from a fantastic concept, the app does a great job at leveraging the viral elements of Facebook with status updates, direct posts to friends’ walls, wall to wall views and direct friend to friend battles, challenges and scoring. One really interesting thing though, is there wasn’t a “like” button in sight… Missed opportunity? I’d love to see the campaign stats and exactly where all that engagement went! Great work by 180 LA, and congrats to Sony for pushing the idea.
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July 13th, 2011 at 8:06 pm
Horrible, ugly app promoting violence and away from the female audience. I wish marketeers could use technology to come up with more inspired ideas!! What is so great about it? I wish it will be a flop! And Justin Timberlake… grabs cash from wherever it appears! What is this concept of the monster fighting him in the end? What is he, some super hero? Whatever!! Plus it will lead all users to pile so much garbage on their pages that fb in the end will be just a junk yard!! People all this intelligence to turn us into Neanderthals once more!!
Very disappointed indeed!!