Last week Sony released their own version of cult online competition “Fantasy Football” so if you can’t pick football players but love music, then you will love Sony’s Fantasy Festival Competition!
It’s is a free, points based league game with an the aim being to assemble the ultimate, imaginary music festival line-up to gain as many points as possible through your acts’ popularity in the real world. That real world is actually calculated by activity online in the game. All hosted with Last.fm.
Users can create custom leagues, invite friends and battle it out for festival supremacy. With the person who creates the highest value Festival, presented with a music lover’s dream prize – four “money can’t buy” tickets (including VIP accommodation, flights and spending money) to one of Europe’s hottest music festivals, plus tonnes of weekly prizes.
It’s a massive opportunity for Sony to create a cult following of sorts in a non-sporting scene so it will be very interesting to see the response to the campaign. By the looks of it, it’s off to a flying start with week 2 just commencing now! Click here to check out the Fantasy Festival Competition now. (thanks Penelope!)