It was a huge year for Social Media and here is a great infographic that rounds up the key Social Media Statistics to kickoff 2012. It’s pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million in a single year. Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone.
A few interesting take outs for social media statistics in 2012:
Facebook Statistics 2012:
- An average Facebook user has 130 friends and likes 80 pages
- 56% of consumer say that they are more likely recommend a brand after becoming a fan
- Each week on Facebook more than 3.5 billion pieces of content are shared
Twitter Statistics 2012:
- 34% of marketers have generated leads using Twitter
- 55% of Twitter users access the platform via their mobile
General Social Media Statistics 2012:
- 30% of B2B marketers are spending million of dollars each year on social media marketing
- Nearly 30% of these users are not tracking the impact of this marketing
- 20% of Google searches each day have never been searched for before
- Out of the 6 billion people on the planet 4.8 billion have a mobile and only 4.2 billion own a toothbrush
Check out more social media statistics for 2012 below in the full infographic, via Mediabistro.
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January 7th, 2012 at 5:07 am
Thank you for keeping us Marketers, current on these ever-changing statistics. One that really resonated with me was “out of the 6 billion people on the planet 4.8 billion have a mobile and only 4.2 billion own a toothbrush” Go Mobile Marketing & Social Media overall!
-Lisa Gangadeen, President of The 33480 Group LLC
January 8th, 2012 at 1:52 pm
Not a problem Lisa, glad you found the information helpful