Social Media Has Grown Up: Stats One Year On

Mon, Aug 3, 2009
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A week or two ago I posted a great round up of the top 10 social media presentations on SlideShare. One of the presentations in that mix was by Marta Kagan, who has just released another version of the presentation called “one year on” that is filled with amazing stats and fantastic images depicting the impact and value of social media.

This isn’t a strategic look at how to leverage social media, so some of you won’t find this interesting, but it’s more the perfect way to convince businesses why they should be jumping in!

There are some fantastic quotes in here: “If your product sucks, social media won?t fix it.” But then again, “If your customer service sucks, social media can help” and better still, “If your repeat business sucks social media can help”.

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  3. Social Media ROI Video: By Socialnomics
  4. How Do Crowds Work In Social Media Networks?
  5. Skimmer: Fallon’s Social Media Application

Posted by: Aden Hepburn

17 Comments For This Post

  1. Brenda Ellis Says:

    This was so great I had to tweet it at 20% thru.. could not stand keeping it to myself. THANK you for sharing these stats! Now.. I will finish checking out the post and comment more later!

  2. steve hyde Says:

    Excellent presentation. Bright, informative, memorable and well constructed. I will be passing this on to others for sure!

  3. Susan McPherson Says:

    Fantastic and Insightful!

    Thank you,
    Susan

  4. Michelle Ferguson Says:

    I was really impressed with this presentation. I am new to working on a social networking site my background was until recently broadcast. I love the quotes1 it is about time that companies thought more deeply about how they interact on these sites.

  5. Frank Motola Says:

    What a great visual presentation – too bad the author had to
    resort to gutter level headlines to make a point. It makes her
    look like a real b**b incapable of stringing a presentation together
    without resorting to the lowest of language to attract attention.
    If this is where marketing is heading, why bother with the asterick,
    just say what really want you. It diminishes the impression about social media especially when the viewer may be a newbie. Is SM where
    everyone talks like sailors, or is it a valid, valuable venue for dialogue. Poor choice, but excellent presentation otherwise

    Frank in ******* Orlando

  6. brian piercy Says:

    folks,

    i can drop an f-bomb as well as anyone. but i frankly found much of this slidepack offensive. who in their right mind is going to take an agency like this seriously, when a buttoned-up brand image is at stake?

    –brian piercy

  7. Doug Says:

    Probably the best social media deck I’ve seen to date. Thanks for sharing!

  8. Logan Nathan Says:

    Thank you. Really a good summary. Enjoy reading this presentation. I would love to use some of the quotes in my ‘Twitter Secrets for the Business’ workshop presentation materials with your permission. Already RT to my followers on Twitter and will do the same on my Facebook. Keep up the great work.

  9. Gordon Folka Says:

    Aden,
    Right on eh! Our team is having a meeting tonight to discuss Social Networking and you have given me some food for thought.

    Thanks

  10. Dina Carpenter Meek Says:

    Wow! Amazing stats. thank you so much for sharing.

  11. Fred Says:

    Love the last slide, “F**K YOU VERY MUCH”

  12. seoz87 Says:

    now useful or not…its certainly one hell of an interesting presentation.

  13. Frank in Munich Says:

    What a presentation!!!! We lucky view that could share it…

  14. Jeffrey Drake Says:

    There are no sources for all the “data.”

  15. Deni Kasrel Says:

    Good stats, and superb use of the KISS – Keep it simple stupid – theory of slideshows. Even though there was not a lot of text, the info is conveyed in a powerful way, and yes, like others, I too questioned the use of foul language, however, if the report had a more prosiac title and presentation it would not be nearly as memorable or impactful. Learn and have fun while your at it, very cool.

  16. Alex Says:

    Your Share This Digital Buzz Post text links dont work :-)

  17. Erin Says:

    What a great presentation- direct and to the point. Companies can no longer afford to be left behind in the social media conversation. Consumer landscape is changing. media is changing. mobile technology and social networks are transforming the way we communicate and commerce and experience the world. information, products, services and brands are now tangible, accessible and instantaneous things that can be shared, fanned, tweeted out to the world.

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