I think 2010 will be remembered as the year social commerce really took off. Last year, I posted on how to explain the benefits of social, and I think that video is pretty relevant to how Social Commerce works (albeit a pretty “plain English” explanation) from a different angle.
This great little video from Good Magazine (in partnership with IBM) combines a lot of the latest numbers surrounding eCommerce and social consumers, and with these two combining at a rapid rate, it’s now being known as Social Commerce, and every retailer, every brand, is going to need a strategy to harness the benefits of it (and manage the arising challenges), or risk sinking in a sea of extra savvy shoppers in 2010. (via ViralBlog)
So make sure you think about how you’re utilising the power of social commerce in 2010.