(2 votes, average: 4.50 out of 5)
The Socceroos “Australian” World Cup Qualifier Viral Ads have really taken off, with the first two that were released back in April each having about 400,000 views on youtube. The idea of these ads is slightly different to normal, because we Australian’s are pretty dam sure we’ll qualify! So to help sell tickets, these viral ads take sides with the opposition, showing them as crazy teams that will easily topple the mighty Socceroos starting June 17…
hehe, love the one with the Range Rover – “DO NOT LET ANYTHING TOUCH IT… I JUST HAD IT POLISHED”
This is a lovely campaign indeed. it uses a thinking tool which i call ‘Extreme Opposite’. the logic behind it is: Instead of presenting the message directly, the opposite of the message is being stressed, in an extreme, non realistic, funny way. As this opposite feature is so ridiculous, its antithesis- the message, becomes evident.
this pattern is also evident in some other great ads such as
Vodafon’s http://www.youtube.com/watch?v=DndSS4uQBAI .
in this campaign instead of showing how difficult it is to converse in 3 seconds ( the message) “Talk for 60 minutes, pay for 3″ the ad is depicting people who, curiously enough, get along quite well with having a phone conversation of 3 seconds only .