SNCF Railways: Interactive Doors To Europe

Tue, Nov 5, 2013
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Imagine if you could be connected from one holiday destination to another in real time, well, that’s exactly what SNCF Railways did for their latest campaign, ‘Europe, It’s just Next Door’.

They placed interactive doors across prominent tourist locations in Europe, where each door hid full-bleed LED Screens, connected live to other parts of Europe, showcasing specific cultural attractions! I’m jealous that TBWA Paris got this kind of idea up before my team could…!

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