(7 votes, average: 4.86 out of 5)
Here’s a pretty interesting concept from two students over at the Miami Ad School. They have created a social media concept called ‘Smirnoff Guardians‘ to help people ensure that their friends get home safely after a night out.
This idea centers around a Facebook campaign, which adds a ‘safe ride’ button next to the like and comment options under Facebook posts. This lets users become a virtual designated driver by purchasing a friends’ cab ride home when they see that they’ve checked into bars and clubs. The lucky friend is alerted to this good deed with a text message sent to their phone and they are gifted a code to redeem the ride. The ‘Guardian’ receives points for their good deeds, which they can use to enjoy free access to clubs, skip long queues and have a cocktail named in their honour.
Obviously this is going to be impossible to actually implement on Facebook, but its great to see the next generation looking for new ways to push current platforms.
Hey Aden,
Some ISPs in India block Vimeo – some strange law of the land. Would be great if you could also give a YouTube link to the stuff you upload. If it isn’t too much trouble.
Love your blog btw.
Hey Shreyas,
Wow, that’s a shame… I can’t believe they block Vimeo in India!? Unfortunately, we don’t always get sent a YouTube link…
Wow, the overwhelming amount of support we’ve received from this project is humbling. Thank you! I graduate from Miami Ad School in 3 days which means I’ll also be for hire
Shreyas, just uploaded it to youtube for ya. Here you go:
http://www.youtube.com/watch?v=Mgt-mjcBt48&feature=youtu.be
»Obviously this is going to be impossible to actually implement« – great case then…
Hey Aden – yea, this is sad. Its a new ridiculous, draconian, anti-piracy law. I tweeted a screenshot of the blocked video to you earlier today. Luckily, this has not been blocked all across ISPs, so its still possible to access Vimeo videos.
Actually a pretty smart idea and if the campaign was a collaboration between facebook and say Addison Lee in London I’m pretty sure it could work in reality!
[...] Smirnoff Gardian Angel Campaign: Here’s a great Facebook campaign created for Smirnoff called “Smirnoff Guardians” which was created by two students from the Miami Ad School. It uses Facebook check-ins and lets friends become virtual designated drivers by purchasing them a cab ride home after they see a friend check into a bar or club. While it’s not actually implemented on Facebook, it’s still a pretty awesome idea! Check out the video. [...]
I like the idea but I think it has some problems – namely the fact that social media does not let users see if their friends are intoxicated or in actual need of the cab. Also, Smirnoff is a brand associated with crazy events (particularly here in Australia) – this idea seems to undermine this and seems overly nannyish
[...] Smirnoff Gardian Angel Campaign: Here’s a great Facebook campaign created for Smirnoff called “Smirnoff Guardians” which was created by two students from the Miami Ad School. It uses Facebook check-ins and lets friends become virtual designated drivers by purchasing them a cab ride home after they see a friend check into a bar or club. While it’s not actually implemented on Facebook, it’s still a pretty awesome idea! Check out the video. [...]