(4 votes, average: 4.50 out of 5)
This might just be the most creative use of Twitter yet. Smart Argentina (you know the guys who build the tiny little cars?) have successfully created a very cool animated Twitter Ad built right into the brands stream… On first glance the ad is pretty simple, but as it gets going, you’ll follow the car through a tunnel, past trees, houses, buses, trucks and eventually into a car space just big enough for a Smart Car! You can check it out right here… Love it!
Just hold down “J” to animate! Very very cool work from our friends at BBDO Argentina.
Crazy! How does it work?
Seriously inspiring piece of thinking. One step further towards the extinction of press ads hooray!
[...] Smart Argentina: Animated Twitter Ads [...]
[...] you might want to subscribe to the RSS feed for updates! Tweet Pin ItLast week we wrote about the Smart Car Twitter Ads from Argentina, it was some what of a Flipbook in the Twitter stream… Today, Volkswagen has one for the [...]
[...] producing an ad, event, or campaign specifically so that it will create spinoff content. Check this Twitter campaign by Smart Car Argentina for example. It had its first life as the actual Twitter stream. It then received a second life on [...]