Slush Puppie: Fuel The Underdog

Fri, Sep 18, 2009
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Slush Puppie Fuel The Underdog Campaign
Remember the good old Slush Puppie? They are making a comeback in Australia with a new campaign called “Fuel The Underdog” where Slush Puppie are looking to find and sponsor underdogs (basically opposite to Red Bull) in sports like snowboarding, skateboarding, wakeboarding and other extreme events.

They are a small company with a big brand and old skool memories. So it will be interesting to see how they ramp up operations over the summer in Australia, can Slush Puppie fight back from the death to over throw frozen coke! Click here to check out their new campaign website.

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