SlideShare: The Marketing Playbook Is Dead

Sun, Feb 8, 2015
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There is a lot of hype around the death of typical marketing principles right now, and the famous “engagement” word had been beaten up pretty bad over the last few weeks, as studies, reports and new methodologies appear to be gaining some traction, aiming to show that people don’t interact with brands, let alone want to engage with or have a lasting relationship.

Of course in the same grasp; numbers, words and reports can be sliced and diced to prove just about anything… So what do you guys think? This SlideShare presentation from Nigel Rahimpour says to throw out the text book and aim for fame!

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