Comments on: SlideShare: McDonald?s Social Media Strategy

By: Healthy Marketing Team » You need to read this. Trust me.

Healthy Marketing Team » You need to read this. Trust me. — Sun, 20 Dec 2009 02:09:18 +0000

[...] overt move to share their approach, Heather Oldani, U.S. Communications Director at McDonald?s leaked their Social Media Strategy online. As you can imagine, it was Twittered, Tweeted and Re-Tweeted around the blogosphere before you [...]

By: Tom Murphy – Murphy’s Law » Social Media Round-Up

Tom Murphy – Murphy’s Law » Social Media Round-Up — Thu, 10 Dec 2009 05:21:14 +0000

[...] Heather Oldani: McDonald?s Social Media Strategy [...]

By: PhilFeed › Fresh From My Twitter / Favorites from PhilBaumann today

PhilFeed › Fresh From My Twitter / Favorites from PhilBaumann today — Fri, 04 Dec 2009 04:13:24 +0000

[...] presentation on social media shows – it’s not THAT hard – just get in there: http://bit.ly/8KzOIt This was written by Phil. Posted on Friday, December 4, 2009, at 2:53 am. Filed under Twitter / [...]

By: xeit » Blog Archive » Die Social Media-Strategie von Mc Donald’s

xeit » Blog Archive » Die Social Media-Strategie von Mc Donald’s — Wed, 02 Dec 2009 21:05:59 +0000

[...] [via] Share and Enjoy: Diese Icons verlinken auf Bookmark Dienste bei denen Nutzer neue Inhalte finden und mit anderen teilen können. [...]

By: Steve Poppe

Steve Poppe — Mon, 30 Nov 2009 16:15:43 +0000

This is all really good stuff and good advice. I’m not on board, though, with using Twitter as a promotional tool or customer care channel only. In fact, I’d suggest keeping those tweets to under 50%.

The McDonald’s social strategy “Deepen and enrich the brand?s relationship with consumers through knowledge, sharing and entertainment” is dead on, but let’s be careful not turn Twitter into a Sunday circular.

By: Médias sociaux : la stratégie de Mc Donald’s | Choblab - web 2.0, design, e-marketing, outils...

Sun, 29 Nov 2009 14:04:29 +0000

[...] Repéré sur Digitalbuzz. [...]