McDonald’s hasn’t over played their hand in the social space so far, and that’s probably a good thing for most brands to consider when getting into social media. What I like about the McDonald’s approach so far, is that they are there listening, have become willing conversationalists and are activating engagement, BUT are not trying to be over night heroes in launching the next Whopper Sacrifice Campaign or Ikea Facebook Campaign.
The presentation is by Heather Oldani, U.S. Communications Director at McDonald?s and is a great social media strategy pres to pickup a few interesting points from. Enjoy! (via ViralBlog)