McDonald’s hasn’t over played their hand in the social space so far, and that’s probably a good thing for most brands to consider when getting into social media. What I like about the McDonald’s approach so far, is that they are there listening, have become willing conversationalists and are activating engagement, BUT are not trying to be over night heroes in launching the next Whopper Sacrifice Campaign or Ikea Facebook Campaign.
The presentation is by Heather Oldani, U.S. Communications Director at McDonald?s and is a great social media strategy pres to pickup a few interesting points from. Enjoy! (via ViralBlog)
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December 1st, 2009 at 2:15 am
This is all really good stuff and good advice. I’m not on board, though, with using Twitter as a promotional tool or customer care channel only. In fact, I’d suggest keeping those tweets to under 50%.
The McDonald’s social strategy “Deepen and enrich the brand?s relationship with consumers through knowledge, sharing and entertainment” is dead on, but let’s be careful not turn Twitter into a Sunday circular.