SlideShare: Marketing In The Connected Age

Tue, Sep 9, 2014
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Part of the WFA Reconnect project, produces this new SlideShare presentation on ‘Marketing in the connected age’ where industry influences from around the world (via their social networks) were asked to participate in the research and presented by We Are Social in Singapore.

There seems to be three key themes; Purpose (to make things better, not just better things), Principles (using the brand to deliver meaningful value) and Participation (don’t disrupt, involve people and engage them). While the presentation features great quotes and vision statements for the future of marketing in a connected age. It’s 79 slides so grab a coffee and check it out.

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