Whether you believe in QR codes or not (which reminds me I really need to change that poll!) this report from PSFK on The Future Of Mobile Tagging takes you down the technology path that links the real world with the virtual, helping to unlock the true potential of mobile in a consumers life.
It’s a pretty long presentation at 95 pages, but does a great job at breaking down the content into bite size chunks; Awareness, Information Gathering, Action/Purchase and Post Purchase. It covers everything from instant wins, mobile arcades, product reviews, content sampling, content unlocking and scan triggering… right through to unlock-able rewards, scan to pay functionality, feed back loops and event the benefits of mobile “how to” guides… Make sure you click Menu > Full Screen on the bottom left before you start clicking through. Enjoy! (thanks Mark)
I’m the community manager for Microsoft Tag and I just wanted to reach out to let you know I’m always available to chat about our 2dbarcode solution and answer any questions. The PSFK report does a great job showing different implementations of this technology and I wanted to see if you or other in the community here has any other additional ideas how mobile tagging can be implemented (either creative ideas you would like to see or implementations that you’ve done already)
If you’re looking for additional resources on mobile tagging just let me know I have tons of stuff on my end.
i realise we need to make business from existing technologies, but surely the future of mobile tagging is NFC.
[...] Audi Japan commercial which created the largest QR Code Ad in the world. Plus, understanding the function and importance of mobile tagging for public relations / social media / mobile marketing campaigns is essential as well for 2011 and [...]