Skoda: Fabia RS Augmented Reality Test Drive

Tue, Oct 12, 2010
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Skoda have just released a new rally based, augmented reality test drive campaign for the new Fabia RS where users become the driver in every way, right down to the helmet view that pulls in your face from the webcam.

It’s a decently reactive AR game compared with many out there that ooze lag, but it’s still tough to control (because it’s a rally car?) at the end of the day, however, the overall experience and sound effects kind of mask any AR issues well enough to have a bit of fun as you post your fastest laps to Facebook and challenge friends to get involved. Click here to check out the campaign site.

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