The skittles mob is back (I’ve been waiting!) and this time it was with a live Facebook event called “Dazzle The Rainbow” where the entire skittles mob has been challenged by a character called David Phoenix, a fully grown man, who believes he can beat the interwebs and the 1.3 million skittles fans at what they love doing… Social mobbing…
So the idea is around broadcasting a live interactive event where David Phoenix challenges the Skittles mob to try and submerge him to death by way of skittles. Each person who logs onto the Facebook app adds hundreds more Skittles to the next drop (which happens every 15 mins).
So the Skittles Mob won comfortably after submerging the guy in almost 2 million skittles with time to spare. But what is your take on this kind of Facebook event? I love the content, concept and overall idea, but think that the actual fan interaction could have been a little more than simply logging on…? I kind of wanted more from the experience… (Thanks Katy!)
Ps. This isn’t my video below…!! Suspect it could have done with out the commentary….
Agree with you here Aden, Skittles have the opportunity to do a lot more with their large, engaged community and it feels like they’ve missed the boat a little here.
Rather boring…..
The ad looked promising. This idea sounds good. But the actual experience is the dullest thing i’ve seen online possibly ever. The reason you’re only required interaction is to log on, is presumably because you’ll log off again 5 seconds later. What a waste of effort.
Should have just made another TV ad with the money, the last one’s have been great… Unless the guy actually dies from suffocation… that might be worth watching – an online sweetie snuff movie. Brave client award coming up.
I agree…that commentary was a little annoying…